How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 25.06.2025 06:45
Place
Product
Processes
Google can now generate a fake AI podcast of your search results - Ars Technica
Price
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Good marketing is doing this well.
What's the importance of promotion in marketing?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Perception
People
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.